A passion for exploring the outdoors.
Vito & Karen founded Go Overland Canada after discovering their love for Overlanding. With a shared passion for adventure, they’ve traveled to 50+ countries and lived on multiple continents—yet Canada always felt like home. When searching for a rooftop tent, they knew a hardshell was the way to go for its speed and durability. However, they found the market dominated by big brands charging $4,000-$5,000 for just the tent—no extras, often without shipping included. Importing from the U.S. wasn’t much better, with high prices and a 20% duty. That’s when they decided to change the game.
Finding the perfect Manufacturer
Vito and Karen quickly spotted a gap in the market for high-quality rooftop tents with essential extras, shipped directly to consumers. With Vito’s year-long stay in China and strong manufacturing connections—plus his father Frank’s 30+ years as a mechanical engineer sourcing tools for major automotive brands—they had a strategic advantage. Frank’s frequent trips to China allowed for hands-on collaboration, leading to multiple prototypes over six months. After extensive testing and working with four different manufacturers over two years, they finally perfected their design.
Expanding the Adventure, One Tent at a Time
Today, Go Overland Canada has grown beyond its Canadian roots, expanding into the U.S. and Europe. With over 3,000 orders and a diverse lineup of 40+ products, the company has established itself as a key player in the Overlanding industry. Their commitment to quality and innovation has also led to partnerships with major automotive brands like Subaru and Chevrolet, further cementing their reputation as a trusted name in the adventure travel community.
